After rising to power, the Fascist regime set Italy on a course to becoming a one-party state and to integrate Fascism into all aspects of life. A totalitarian state as was officially declared in the Doctrine of Fascism of 1935, With the concept of totalitarianism, Mussolini and the Fascist regime set an agenda of improving Italian culture and society based on ancient Rome, personal dictatorship, and some futurist aspects of Italian intellectuals and artists.
Under Fascism, the definition of the Italian nationality rested on a militarist foundation and the Fascist's "new man" ideal in which loyal Italians would rid themselves of individualism and autonomy and see themselves as a component of the Italian state and be willing to sacrifice their lives for it. Under such a totalitarian society, only Fascists would be considered "true Italians" and membership and endorsement of the Fascist Party was necessary for people to gain "Complete Citizenship", those who did not swear allegiance to Fascism were banished from public life and could not gain employment.
The Fascist regime also reached out to Italian expatriates living abroad to endorse the Fascist cause and identify with Italy rather than their place of residence. Despite efforts to mould a new culture for fascism, Fascist Italy's efforts were not as drastic or successful in comparison to other one-party states like Nazi Germany and the Soviet Union in creating a new culture.
Mussolini's propaganda idolized him as the nation's saviour. The Fascist regime attempted to make him omnipresent in Italian society. Much of Fascism's appeal in Italy was based on the personality cult around Mussolini and his popularity. Mussolini's passionate oratory and personality cult was displayed at huge rallies and parades of his Blackshirts in Rome which served as an inspiration to Adolf Hitler and the National Socialist German Workers Party in Germany. The Fascist regime established propaganda in newsreels, radio broadcasting, and a few feature films deliberately endorsing Fascism.
In 1926, laws were passed to require that propaganda newsreels be shown prior to all feature films in cinemas. These newsreels were more effective in influencing the public than propaganda films or radio, as few Italians had radio receivers at the time. Fascist propaganda was widely present in posters and state-sponsored art. However, artists, writers and publishers were not strictly controlled; they were only censored if they were blatantly against the state. There was a constant emphasis on the masculinity of the "new Italian," stressing aggression, virility, youth, speed and sport. Women were to attend to motherhood and stay out of public affairs.